The LEGO Provider History

The history for the LEGO firm begins in 1932 when ever Ole Kirk Christiansen, a Danish father, decided to start up a business merchandising his timber toys door to door in his town of Billund, Denmark. He called his start up business “Lego” — a combination of two Danish text, “leg godt, ” which suitable “play well. ”

In 1958, you can actually founder, Godtfred Kristiansen, trademarked a system to get coupling the plastic stones that would later on become called PROFANO “Automatic Holding Bricks. ” The invention allowed LEGO to produce more diverse and sophisticated toys.

After that, LEGO broadened the offerings and began to compliment both boys and girls. It released a line of “Minifigures” in the mid-1970s that designed human information with posable arms, and in addition marketed rings sets meant for young girls.

An additional expansion in 1979 saw the development of LEGO Space sets, presenting astronaut minifigures, rockets and spaceships, between other well-known themes. It happened in 1999, the LEGO Group entered the Star Wars market, launching lies featuring the X-wing fighter and TIE UP Fighter.

For the reason that the company grew, it was required to increase its ability to add new products quickly and effectively. To this end, it hired management expert Jorgen Vig Knudstorp.

This individual helped the corporation cut down on products on hand and reduce production time. He encouraged the company to build relationships with main toy businesses, including Focus on, Wal-Mart and Toys ‘R’ Us.

This individual also launched LEGO Tips, an online community where admirers could put up proposals for new Profano sets that they wanted to check out produced. This allowed SEGLAR to test the benefit of new thoughts and gain feedback before committing to all of them.

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